Under Armour

When I was 26, I received a phone call from a recruiter.

He was from Under Armour.

He was searching online for a “nationwide SEO expert” to fill their SEO Manager position and I was the 1st listing on the 1st page of Google.

At the time, I was known as the “Michigan SEO Expert” as well as the “Nationwide SEO Expert.” I’d taught myself how to optimize websites for certain search terms and branded myself as one of the best SEO experts in the country, if not the best.

I had a 30 minute phone interview and within 3 days, Under Armour flew me to Baltimore for a face-to-face.

I was shown all of the amazing facilities, introduced to the staff I’d be managing and even shown where my office would have be.

The VP/GM of Global E-commerce told me in his office that he felt strongly about me taking on the SEO Manager role, because of my background in sports as well as my knowledge pertaining to SEO.

A week later, I found out that Under Armour went with another candidate. A more qualified and local candidate.

Here comes the humbling experience.

Everything that looks, feels and sounds perfect isn’t always perfect…for you. Sometimes you’ll be presented with things that aren’t necessarily meant for you.

Be patient. Keep pushing. Your time is coming!

It did for me!


  1. Paul

    This is a heartbreaking and very inspiring story, all in one! Thank you for sharing!