When I was 26, I received a phone call from a recruiter.
He was from Under Armour.
He was searching online for a “nationwide SEO expert” to fill their SEO Manager position and I was the 1st listing on the 1st page of Google.
At the time, I was known as the “Michigan SEO Expert” as well as the “Nationwide SEO Expert.” I’d taught myself how to optimize websites for certain search terms and branded myself as one of the best SEO experts in the country, if not the best.
I had a 30 minute phone interview and within 3 days, Under Armour flew me to Baltimore for a face-to-face.
I was shown all of the amazing facilities, introduced to the staff I’d be managing and even shown where my office would have be.
The VP/GM of Global E-commerce told me in his office that he felt strongly about me taking on the SEO Manager role, because of my background in sports as well as my knowledge pertaining to SEO.
A week later, I found out that Under Armour went with another candidate. A more qualified and local candidate.
Here comes the humbling experience.
Everything that looks, feels and sounds perfect isn’t always perfect…for you. Sometimes you’ll be presented with things that aren’t necessarily meant for you.
Be patient. Keep pushing. Your time is coming!
It did for me!
#FailForward

Jacob Brown’s journey from the rigorous NFL fields to international stages is nothing short of inspiring. Today, as a seasoned entrepreneur, riveting speaker, and acclaimed writer, he stands as a testament to the power of resilience. Beyond his athletic achievements, Jacob co-founded Varlo—a premier brand specializing in cycling and triathlon apparel.
A three-time TEDx speaker, Jacob was distinguished as one of the ’40 Under 40′ in 2015. His insights and stories have graced the pages of Forbes, Wall Street Journal, and Good Morning America. Notable institutions and brand—including Intel, Meta, UPS, Stellantis, University of Notre Dame, University of Michigan, University of Wisconsin, and Central Michigan University—have been captivated by his talks.
Paul
This is a heartbreaking and very inspiring story, all in one! Thank you for sharing!