COMING SOON!
Avocado Leadership
The best leaders aren't the loudest, the most polished, or the most experienced. They're the ones who are balanced, grounded, and aligned from the inside out. Like a perfectly ripe avocado, they have three essential layers working in harmony: strong presence, rich value, and an unshakable core.
WHO IS THIS BOOK FOR?
This book is for leaders at every level who are tired of leading from the surface. CEOs, entrepreneurs, middle managers, HR leaders, non-profit directors, healthcare administrators, educators, and sales leaders. If you lead people and you're ready to lead from the inside out, this book is for you.
WHAT WILL I LEARN?
You'll discover the three layers of leadership (skin, flesh, seed) and seven AVOCADO attributes that create leaders people trust. Real stories from boardroom failures to breakthrough moments. Practical frameworks for courageous conversations, accountability, and leading with values. This isn't theory—it's proven wisdom.
WHAT WILL CHANGE?
You'll lead from alignment, not anxiety. Your team will bring you truth instead of managing your emotions. Hard conversations will happen in minutes, not months. Mistakes become growth opportunities. Your leadership creates impact that extends beyond what you can see. You'll lead from the inside out.
Bulk Orders?
Give your team a framework, not just a book. Most leadership books collect dust. Avocado Leadership gets put into practice with three simple layers and seven memorable attributes leaders can apply immediately.
Bulk orders (100+ books) include discounted pricing, signed copies, and an optional virtual keynote or workshop to bring the framework to life. Perfect for leadership retreats, manager training, conference giveaways, and client gifts.
Ready to bring it to your organization? jacob@failforwardbrown.com
Transform your team’s leadership. One conversation at a time.
FREQUENTLY ASKED QUESTIONS
Avocado Leadership introduces a framework for leading from the inside out. Just like a perfectly ripe avocado has three essential parts (skin, flesh, seed), great leaders have three foundational layers: presence, value, and core. The book unpacks these three layers plus seven battle-tested attributes (the AVOCADO framework) that turn good leaders into transformational ones.
This book is for anyone who leads people—CEOs, entrepreneurs, middle managers, HR professionals, non-profit leaders, educators, healthcare administrators, sales leaders, and emerging leaders. If you're tired of leading from the surface and want to build leadership that actually lasts, this book is for you.
Both. It's built on real experience (16 years leading teams in Fortune 500 companies, coaching executives, speaking worldwide), but every chapter includes practical tools, frameworks, and action steps you can implement immediately. This isn't just inspiration—it's application.
Most leadership books teach you what to do. This one shows you who to become. It's not about copying someone else's style—it's about building leadership that's aligned with who you actually are. Plus, the avocado metaphor makes the framework incredibly memorable and easy to apply.
Yes, for the first read. Chapters 1-4 establish the three-layer foundation, and Chapters 5-11 build the seven attributes on top of that foundation. After that, you can jump back to specific chapters as needed.
Most readers finish it in 3-5 hours. But this isn't a book you read once and shelve—it's a framework you'll reference repeatedly as you grow as a leader.