NOW AVAILABLE!
Avocado Leadership
The best leaders aren't the loudest, the most polished, or the most experienced. They're the ones who are balanced, grounded, and aligned from the inside out. Like a perfectly ripe avocado, they have three essential layers working in harmony: strong presence, rich value, and an unshakable core.
Order Your Copy
Bulk Orders?
Give Your Team a Framework, Not Just a Book
Most leadership books sit on shelves collecting dust.
Avocado Leadership gets put into practice - because it's built on three simple layers and seven memorable attributes your team can immediately apply.
Bulk orders (100+ books) come with:
- Discounted pricing for your budget
- Signed copies available
- Optional add-on: Virtual keynote or workshop to activate the framework with your team
Ideal for:
- Annual leadership retreats
- Manager training programs
- Conference giveaways that attendees actually keep
- Client gifts that add real value
Let's talk about bringing this to your organization. Email: jacob@failforwardbrown.com
Transform your team's leadership. One conversation at a time.
FREQUENTLY ASKED QUESTIONS
Avocado Leadership introduces a framework for leading from the inside out. Just like a perfectly ripe avocado has three essential parts (skin, flesh, seed), great leaders have three foundational layers: presence, value, and core. The book unpacks these three layers plus seven battle-tested attributes (the AVOCADO framework) that turn good leaders into transformational ones.
This book is for anyone who leads people—CEOs, entrepreneurs, middle managers, HR professionals, non-profit leaders, educators, healthcare administrators, sales leaders, and emerging leaders. If you're tired of leading from the surface and want to build leadership that actually lasts, this book is for you.
Both. It's built on real experience (16 years leading teams in Fortune 500 companies, coaching executives, speaking worldwide), but every chapter includes practical tools, frameworks, and action steps you can implement immediately. This isn't just inspiration—it's application.
Most leadership books teach you what to do. This one shows you who to become. It's not about copying someone else's style—it's about building leadership that's aligned with who you actually are. Plus, the avocado metaphor makes the framework incredibly memorable and easy to apply.
Yes, for the first read. Chapters 1-4 establish the three-layer foundation, and Chapters 5-11 build the seven attributes on top of that foundation. After that, you can jump back to specific chapters as needed.
Most readers finish it in 3-5 hours. But this isn't a book you read once and shelve—it's a framework you'll reference repeatedly as you grow as a leader.